Ride-hailing giant signals major shift toward cryptocurrency adoption amid growing institutional acceptance
Uber Technologies Inc. is positioning itself at the forefront of cryptocurrency adoption after CEO Dara Khosrowshahi publicly endorsed Bitcoin as a “proven store of value” and announced the company’s exploration of stablecoin technology for global money transfers.
Speaking at the Bloomberg Tech conference in San Francisco on June 5, Khosrowshahi outlined Uber’s evolving cryptocurrency strategy, signaling a potential watershed moment for mainstream crypto adoption in the ride-sharing and delivery sectors.
? NEW: Uber CEO Dara Khosrowshahi refers to #Bitcoin as a “proven commodity.” pic.twitter.com/8rctMlQTai
— Crypto Briefing (@Crypto_Briefing) June 5, 2025
Stablecoins: The New Frontier for Cross-Border Payments
The $176 billion transportation giant is actively investigating the use of stablecoins—digital tokens pegged to fiat currencies like the U.S. dollar—to streamline its international financial operations. For a company operating across dozens of countries, the potential cost savings and efficiency gains are substantial.
“That’s super interesting to us, and we’re definitely going to take a look,” Khosrowshahi said, highlighting stablecoins’ practical advantages over traditional banking systems for cross-border transactions.
The move comes as stablecoins gain significant traction in corporate finance circles. Unlike volatile cryptocurrencies, stablecoins offer the speed and cost benefits of digital assets while maintaining price stability through backing by traditional currency reserves.
Bitcoin Recognition Marks Strategic Shift
While Uber has no immediate plans to add Bitcoin to its corporate balance sheet, Khosrowshahi’s endorsement of the cryptocurrency as a “proven store of value” represents a notable shift in corporate sentiment toward digital assets.
The CEO went further, revealing Uber’s openness to accepting Bitcoin and other cryptocurrencies as payment methods for rides and food deliveries, contingent on resolving concerns about transaction fees and environmental impact.
“Just like we accept all kinds of local currency, we are going to look at cryptocurrency and or Bitcoin in terms of currency to transact. That’s good for business, that’s good for our riders and our eaters,” Khosrowshahi explained.
Market Response and Timing
Uber’s stock responded positively to the cryptocurrency announcements, rising 1.11% following the Bloomberg Tech conference comments. The timing appears strategic, as the company seeks new revenue streams and operational efficiencies in an increasingly competitive market.
The announcement comes amid a broader wave of institutional cryptocurrency adoption, with major corporations from Tesla to MicroStrategy leading the charge in digital asset integration.
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Regulatory Landscape Creates Favorable Environment
Uber’s cryptocurrency exploration coincides with potentially favorable regulatory developments. The Guiding and Establishing National Innovation for US Stablecoins (GENIUS) Act is scheduled for Senate debate this week, with strong bipartisan support expected to advance the legislation.
The bill aims to provide clear regulatory oversight for stablecoins, potentially removing regulatory uncertainty that has historically deterred corporate adoption. Leading crypto advocacy groups, including the Blockchain Association and Crypto Council for Innovation, are actively supporting the legislation.
GENIUS Act Wins Industry Praise From Blockchain Association As Crypto Sector Awaits Final Vote
? Blockchain Association Interim CEO Sarah Milby celebrates the GENIUS Act’s progress as major win for crypto regulatory clarity.#BlockchainAssociation #GE…https://t.co/qwMn627UH2— Cryptonews.com (@cryptonews) May 21, 2025
However, the bill faces potential delays from unrelated amendments, including the “swipe fee” Credit Card Competition Act and proposed disclosure requirements for government officials holding stablecoins.
? @ewarren pushes to close a crypto wallet loophole in the GENIUS Act, aiming to block Trump family’s stablecoin and wallet ambitions. #Trump #GeniusActhttps://t.co/tvlrHbhNub
— Cryptonews.com (@cryptonews) June 4, 2025
Industry Implications
Uber’s entry into cryptocurrency payments could catalyze broader adoption across the gig economy and transportation sectors. The company’s global reach—spanning ride-sharing, food delivery, and freight services—positions it as a potential catalyst for mainstream crypto acceptance.
The stablecoin exploration is particularly significant for international operations, where traditional banking rails often involve high fees and lengthy settlement times. For Uber’s drivers and delivery partners in emerging markets, cryptocurrency payments could provide faster access to earnings and reduced transaction costs.
Looking Ahead
As regulatory clarity improves and institutional adoption accelerates, Uber’s cryptocurrency strategy positions the company at the intersection of two major technological trends: digital payments and decentralized finance.
The success of Uber’s cryptocurrency integration could serve as a blueprint for other major corporations considering similar moves, potentially accelerating the mainstream adoption of digital assets across multiple industries.
For now, Uber’s approach appears measured and strategic—exploring practical applications while maintaining flexibility as the regulatory and technological landscape continues to evolve. The company’s willingness to embrace cryptocurrency innovation while addressing legitimate concerns about fees and environmental impact suggests a thoughtful approach to digital asset integration.
The outcome of pending stablecoin legislation will likely influence the timeline and scope of Uber’s cryptocurrency initiatives, making the coming weeks crucial for both the company and the broader crypto industry.



