In a bold move reinforcing its position as the largest corporate holder of Bitcoin, Strategy has acquired an additional 13,390 Bitcoin (BTC) for approximately $1.34 billion. The purchase, executed between May 5 and May 11, 2025, comes as Bitcoin recently surpassed the significant psychological milestone of $100,000.
BREAKING: 🇺🇸 STRATEGY BUYS ANOTHER 13,390 #BITCOIN FOR $1.34 BILLION pic.twitter.com/stCJaUmBxO
— Bitcoin Magazine (@BitcoinMagazine) May 12, 2025
According to the company’s filing with the U.S. Securities and Exchange Commission published on May 12, Strategy paid an average price of $99,856 per Bitcoin during this acquisition period. The purchase coincided with Bitcoin reclaiming the $100,000 mark on May 8, a level that analysts have long anticipated as a critical threshold for the cryptocurrency.
Expanding Bitcoin Holdings
With this latest purchase, Strategy has increased its total Bitcoin holdings by 2.4% to an impressive 568,840 BTC. The company has now invested approximately $39.4 billion in Bitcoin at an average purchase price of $69,287 per coin. Based on current market prices of around $102,700 per Bitcoin, Strategy’s holdings are valued at nearly $58.4 billion, representing an unrealized gain of roughly $19 billion.
Strategy co-founder Michael Saylor announced in a May 12 post on social media platform X that following this acquisition, the company has met its 2025 Bitcoin yield target. The purchase brought Strategy’s BTC yield—an indicator representing the percentage change of the ratio between its BTC holdings and assumed diluted shares—to 15.5%.
The company had previously stated its intention to maintain a Bitcoin yield target of 15% for the entirety of 2025, following an impressive 74% BTC yield posted last year.
Financing the Purchase
To fund this substantial acquisition, Strategy utilized two capital-raising mechanisms: an at-the-market (ATM) offering of its Class A common stock and the issuance of shares from its Series STRK preferred stock. Between May 5 and May 11, the company successfully raised $1.31 billion through the sale of common stock and issued 273,987 shares of the preferred stock series.
This purchase is part of Strategy’s broader capital deployment plan. The company recently increased its capital plan from $42 billion to $84 billion, signaling that more Bitcoin acquisitions might be on the horizon in the coming weeks.
Also Read: Bitcoin Champion Michael Saylor Says Microsoft Could Make $4.9 Trillion by Buying Bitcoin
Market Impact
The news of Strategy’s latest Bitcoin purchase has had a positive impact on the company’s stock. Shares of MSTR were reported trading 2% higher in pre-market hours following the announcement.
Strategy, which recently changed its name from MicroStrategy to better reflect its Bitcoin-focused business strategy, remains far ahead of other public companies in terms of Bitcoin holdings. Its nearest competitor, MARA Holdings, holds significantly less Bitcoin on its balance sheet.
Bitcoin Price Trends
Bitcoin’s price has experienced notable volatility in recent days, currently trading around $102,700, down approximately 1.64% in the last 24 hours. Despite this minor pullback, the cryptocurrency has maintained its position above the crucial $100,000 level it achieved last week.
Market analysts suggest that corporate accumulation strategies, like those employed by Strategy, are providing strong support for Bitcoin’s price as institutional adoption continues to grow. The company’s aggressive acquisition strategy has positioned it not only as a technology firm but as a de facto Bitcoin spot ETF alternative for many investors seeking exposure to the cryptocurrency through traditional market instruments.
As Bitcoin continues to mature as an asset class, Strategy’s commitment to its accumulation strategy represents one of the most significant corporate endorsements of cryptocurrency’s role in treasury management and long-term value storage.
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