DDC Enterprise Ltd. (NYSE: DDC), a Hong Kong-headquartered food company known for its heat-and-eat meal products, has completed its first Bitcoin acquisition as part of an ambitious plan to accumulate 5,000 BTC over the next three years.
The New York-listed company announced on May 23 that it had purchased 21 Bitcoin through a share exchange deal, issuing 254,333 Class A ordinary shares valued at approximately $2.28 million in exchange for the cryptocurrency. This marks the first phase of what CEO Norma Chu describes as a “Bitcoin-only treasury strategy.”
JUST IN: ðŸ‡ðŸ‡° Publicly traded DDC Enterprise buys 21 #Bitcoin for their treasury.
They plan to buy 5,000 BTC 🙌 pic.twitter.com/DkfF4LuFHn
— Bitcoin Magazine (@BitcoinMagazine) May 26, 2025
Aggressive Accumulation Timeline
DDC’s Bitcoin acquisition plan unfolds in multiple phases. The company expects to complete two additional purchases in the coming days to secure another 79 BTC, bringing its initial holdings to 100 Bitcoin. From there, the company has set ambitious targets:
If achieved, the 5,000 BTC target would position DDC just outside the top 10 public companies with the largest Bitcoin holdings, placing it behind Japanese investment firm Metaplanet, which currently holds approximately 7,800 BTC according to Bitbo data.
Historic Leadership Move
Norma Chu, DDC’s founder, chairwoman, and CEO, is positioning herself as a pioneer in corporate Bitcoin adoption. “As the first female founder of a U.S. publicly traded company to spearhead a Bitcoin-only treasury strategy, I am energized by the immense potential this initiative holds for our shareholders,” Chu stated in the company’s announcement.
The move reflects Chu’s view of Bitcoin as both a “store of value” and a hedge against macroeconomic uncertainty, positioning the cryptocurrency as central to the company’s reserve diversification strategy.
Market Reaction and Financial Context
Despite the growing trend of companies seeing stock price increases following Bitcoin treasury announcements, DDC experienced the opposite reaction. The company’s shares dropped more than 14.5% on May 23 following the news, though they recovered slightly in after-hours trading.
This contrasts sharply with other recent corporate Bitcoin adoptions. DigiAsia (FAAS), for example, saw its share price surge over 90% in a single trading session after announcing a $100 million BTC treasury plan earlier this month.
The Bitcoin purchase comes on the heels of strong financial performance for DDC. The company reported record 2024 results with:
- 33% year-over-year revenue increase to $37.4 million
- Narrowed adjusted EBITDA losses to $3.5 million
- $23.6 million in cash and short-term investments as of March 31, 2025
Growing Asian Crypto Adoption
DDC’s move reflects a broader trend of increasing cryptocurrency adoption across Asia, despite regulatory challenges in some regions. The company joins other Asian firms embracing digital assets:
- Jiuzi Holdings, a Chinese electric vehicle retailer, announced plans on May 22 to purchase 1,000 BTC over the next year
- High-net-worth investors across Asia are reportedly shifting away from US dollar-based investments toward gold, cryptocurrencies, and Chinese-based assets
- Hong Kong’s Legislative Council recently passed the Stablecoin Bill, establishing a regulatory framework for stablecoin issuers
About DDC Enterprise
Also known as DayDayCook, DDC Enterprise operates as a multi-brand Asian consumer food company specializing in ready-to-eat meal solutions. The company serves major e-commerce platforms, restaurant chains, and direct-to-consumer brands across the Asian market.
Strategic Implementation
DDC has assembled a dedicated treasury team and crypto-focused advisors to support its Bitcoin accumulation strategy. The company views the cryptocurrency integration as part of a broader financial evolution, moving beyond traditional treasury management approaches.
The timing of DDC’s entry into Bitcoin comes as the cryptocurrency trades around $109,000, having experienced significant growth over recent months. With Bitcoin’s current valuation, DDC’s planned 5,000 BTC holdings would represent a substantial investment potentially worth over $500 million at current prices.
Looking Forward
As DDC implements its Bitcoin strategy, the company joins a growing cohort of public companies using cryptocurrency as a treasury asset. The success of this initiative will likely be closely watched by other Asian companies considering similar moves, particularly given the mixed market reaction to the announcement.
The company’s aggressive timeline and substantial target make it one of the most ambitious corporate Bitcoin adoption strategies announced by an Asian firm to date, potentially establishing DDC as a significant player in the corporate cryptocurrency adoption movement.
DDC Enterprise trades on the New York Stock Exchange under the ticker symbol DDC.
