In a significant milestone for the cryptocurrency industry, Fold, Inc. (NASDAQ: FLD) celebrated its public listing by ringing the Nasdaq opening bell at the MarketSite in Times Square on May 2, 2025. The ceremony marked Fold’s position as the first publicly traded company focused specifically on Bitcoin financial services in the United States.
Trading under the ticker symbol “FLD,” Fold’s stock responded positively to the event, jumping over 18% to reach $4.67 by Friday’s press time.
“Ringing the bell at Nasdaq is a celebration of the journey from Bitcoin’s edges to the heart of global finance,” said Will Reeves, CEO of Fold. “We’re proud to represent the everyday use of Bitcoin in a market long dominated by speculation.”
📣 ICYMI
“… where bitcoin powers a new American dream.”
– @wlrvs pic.twitter.com/ogVkNH76mO
— FOLD BITCOIN (@fold_app) May 2, 2025
Fold operates as a Bitcoin rewards app that evaluates purchases made via credit card, offering cashback in Bitcoin on every transaction. Users can withdraw their earned Bitcoin rewards to their personal wallets.
The company was originally incubated by Thesis*, a venture studio focused on building foundational products for Bitcoin’s future. Since spinning off, Fold has grown into a market-leading consumer platform.
In 2023, Fold partnered with major credit card issuers, including Visa, which enabled the company to expand its reach across Europe, Latin America, and the Asia-Pacific regions.
The bell-ringing ceremony was attended by Fold’s leadership team, early employees, and long-time community supporters, and was livestreamed globally while being broadcast across the Nasdaq tower screens in Times Square.
Fold began public trading on February 19, 2025, following its transition to public markets. The company has since experienced rapid growth, with hundreds of thousands of users earning Bitcoin rewards through everyday purchases, debit card use, and merchant integrations.
The company went public through a SPAC merger with FTAC Emerald Acquisition Corp., a popular alternative route for private companies to go public without undertaking a traditional initial public offering (IPO).
The bell ceremony underscores Fold’s commitment to bringing Bitcoin into the mainstream through practical utility, intuitive design, and consumer-focused products.
Founded in 2019, Fold aims to expand access to Bitcoin investment opportunities through financial products that integrate cryptocurrency into everyday services, making the digital asset more accessible to average consumers.
