In a remarkable demonstration of cryptocurrency’s power as an investment vehicle, Michael Saylor’s Bitcoin-focused approach has propelled Strategy (formerly MicroStrategy) to extraordinary heights, outperforming traditional tech giants including Nvidia, Tesla, Google, Apple, and Microsoft. Since initiating its Bitcoin Standard Era (BSE) in August 2020, Strategy’s stock has surged an astonishing 2,466%, establishing it as one of the market’s most successful companies.
NEW: Michael Saylor’s Strategy outperformed Nvidia, Tesla, Google, Apple, and Microsoft because of #Bitcoin 🚀 pic.twitter.com/SJ54urS80P
— Bitcoin Magazine (@BitcoinMagazine) April 18, 2025
The Bitcoin Playbook That Beat Silicon Valley
When MicroStrategy made its pivotal move to Bitcoin in August 2020, the decision was met with skepticism. While established tech companies were focusing their efforts on artificial intelligence, cloud computing, and other technological innovations, Saylor was making what many considered a risky bet on cryptocurrency as the company’s primary reserve asset.
That gamble has paid off spectacularly. According to data from multiple sources, Strategy’s performance has left even the most successful tech companies in its wake:
- Strategy (MSTR): 2,466% increase
- Nvidia: 808% increase
- Tesla: 155% increase
- Google: 105% increase
- Meta: 91% increase
- Microsoft: 77% increase
- Apple: Trailing behind other tech giants
This performance gap is particularly noteworthy considering Nvidia’s remarkable growth during the same period, driven by its dominance in the AI chip market. Strategy has outpaced Nvidia by over a thousand percentage points.
The Accumulation Strategy
Strategy’s Bitcoin acquisition approach has been methodical and aggressive. The company began by investing a significant portion of its cash reserves into Bitcoin in 2020, citing concerns about inflation and the diminishing purchasing power of fiat currencies.
Since then, the company has continued accumulating Bitcoin through multiple channels:
- Utilizing excess cash flows
- Issuing debt
- Equity offerings
As of April 2025, Strategy holds approximately 531,644 BTC, representing about 2.5% of Bitcoin’s total capped supply of 21 million coins. These holdings were acquired at an average price of approximately $66,000 per Bitcoin, representing a total investment of around $33 billion.
The “21/21” Capital Expansion Plan
The pace of accumulation has accelerated significantly since late 2024, with Strategy adding over 84,000 BTC to its holdings. This aggressive expansion stems from the company’s ambitious “21/21” capital plan, which aims to raise $42 billion – with $21 billion through equity and another $21 billion via debt – to further increase its Bitcoin position.
Recent moves toward this goal include:
- January 2025: Acquisition of 11,000 BTC for approximately $1.1 billion, financed through stock sales
- March 2025: Raising approximately $711 million by selling a new series of preferred stock
Bitcoin’s Resilience as an Investment Asset
Strategy’s success is underpinned by Bitcoin’s strong performance as an investment asset. According to the sources, Bitcoin has consistently delivered robust returns, outperforming both gold and the S&P 500 within 60 days following major global crises since 2020, with an average return of 37%.
This resilience has vindicated Saylor’s thesis that Bitcoin represents a superior store of value compared to traditional assets and fiat currencies affected by inflation.
Also Read: Bitcoin Could Hit $13 Million by 2045, Says Michael Saylor
The Broader Implications
Strategy’s remarkable performance illustrates several important developments in the financial landscape:
- Legitimization of Bitcoin: A publicly traded company holding substantial Bitcoin reserves has helped legitimize cryptocurrency as a treasury asset.
- Alternative to Traditional Tech Investments: Strategy offers investors exposure to Bitcoin through traditional markets, providing an alternative to direct cryptocurrency investments.
- Challenging Investment Orthodoxy: The outperformance of Strategy compared to tech giants that focus on product innovation challenges conventional corporate treasury management approaches.
As Strategy continues its Bitcoin accumulation strategy and maintains its position as the largest corporate holder of Bitcoin (apart from Bitcoin ETF managers), it represents a fascinating case study in alternative corporate treasury strategies and the potential of cryptocurrency as a long-term store of value.
The success of Saylor’s Bitcoin-focused approach may prompt other companies to reevaluate their treasury strategies in an era of economic uncertainty, potentially accelerating institutional adoption of Bitcoin and other digital assets.
